How Knock writes, checks and corrects.

Who reviews content

Three friends, in Sheffield. Mid-thirties, no children of our own yet, working on Knock alongside other things. One of us drafts a piece, another of us reads it end-to-end before it goes live. Full profile at /about/editorial-team.

We draft every long-form piece, every review, every product description. hello@knockphone.co.uk is the address for corrections, questions or press requests.

How content is checked before publish

1. Every statistic checked against its primary source. Ofcom, Parentkind, Ipsos, DfE, peer-reviewed work where relevant. If we cannot link to the original source, the claim does not appear on the page.
2. Every product claim hands-on. Battery life, weight, network compatibility, what's in the box, all checked on the actual phone in our own house.
3. Every price checked at three UK retailers on the day of publish. Prices are refreshed monthly thereafter.
4. Every piece read end-to-end by a second pair of eyes before it goes live. No piece is published that has not been read in full by one of the three of us who didn't write it.

How AI is used at Knock

We use AI tools (Claude, ChatGPT) to help reshape drafts, sharpen sentences, suggest counter-arguments and check for inconsistencies. We do not use AI to:

• Invent a statistic, a percentage, a research finding or a claim about science.
• Invent a customer quote, a parent testimonial or a case study.
• Generate a product review of a phone we have not actually used.
• Generate images of children, families or stylised people. (Our placeholder photography is sourced from Unsplash with photographer credit and will be replaced with commissioned photography.)

Every piece is read end-to-end before publish by one of us who didn't write it. If a fact wasn't already in our research notes from a primary source, it does not go on the page, regardless of what an AI tool may have suggested. This page is part of the trust layer of the site and will be updated as our AI workflow evolves.

How often content is refreshed

What	How often	Trigger
UK retail prices on /best-simple-phones	Monthly	1st of every month
Phone reviews (ranked list)	Quarterly	1 Mar / 1 Jun / 1 Sep / 1 Dec
The research page	Quarterly + ad-hoc	Quarterly review or any new Ofcom/Parentkind/Ipsos release
Pricing guide	Quarterly	Same schedule as phone reviews
FAQs across the site	Ad-hoc	When a question comes up by email more than twice

Sources we cite

• Ofcom Children and Parents Media Use and Attitudes Report, UK ownership and use rates.
• Parentkind National Parent Survey, UK parent appetite for school-day phone bans.
• Ipsos UK polling, UK adult views on first-smartphone age.
• House of Commons Library briefing on DfE phone guidance, UK government policy context.
• Smartphone Free Childhood, UK parent movement context.
• The Anxious Generation, Jonathan Haidt (2024), broader argument framing.
• Direct manufacturer specification sheets for phone reviews.

Every claim made on Knock links to its primary source. The full list is on the research page.

How to flag a factual error or request a correction

Email hello@knockphone.co.uk with:

• The URL of the page.
• What you think is wrong.
• A link to the primary source we should be citing instead (if you have one).

Knock reads every email. If the correction stands, the page is updated within one working week, a short correction note is added to the bottom of the page with the date, and we email back to confirm. If we have already emailed anyone about the original (newsletter readers, press contacts) we email them too.

Editorial FAQ

Who reviews content on Knock before it is published?

Three of us in Sheffield, in our mid-thirties, with day jobs that aren't this. None of us have children yet. Drafts are written by one of us and read end-to-end by another before publish. Every statistic is checked against its original source on the day it goes live.

Does Knock use AI to write content?

Yes, with rules. AI tools are used to help reshape drafts, sharpen sentences, and check for inconsistencies. They are never used to invent a statistic, a customer quote, a fact about a product, or a claim about science. Every published piece is reviewed and edited by the team before it goes live. If a fact wasn't already in our research notes from a primary source, it doesn't go on the page.

How often is content refreshed?

Phone reviews and the ranked list are re-checked every quarter against UK retail prices and updated availability. The research page is reviewed quarterly against the latest Ofcom, Parentkind and Ipsos releases. Pricing pages are price-checked monthly. Last review date is shown at the top of each page.

What sources does Knock cite?

Primary only. Ofcom (Children and Parents Media Use), Parentkind (National Parent Survey, YouGov-fielded), Ipsos (UK polling on adolescent smartphone use), Department for Education guidance, Smartphone Free Childhood, the Wait Until 8th pledge data, peer-reviewed work where directly relevant. We do not cite secondary aggregators or campaign blog posts as primary sources.

How do I flag a factual error?

Email hello@knockphone.co.uk with the URL and what you think is wrong. Knock reads every email. If a piece is wrong on a fact, we update it within one working week, add a correction note to the bottom of the page, and email anyone we already emailed about the original.

Does Knock take money from manufacturers?

No. Knock sells the Knock Phone direct to UK families. We do not accept payment, free samples or promotional consideration from phone manufacturers (Nokia/HMD, Punkt, Light, Pinwheel) in exchange for content, rankings or reviews. Where we list third-party retailers on /best-simple-phones we earn an affiliate commission on the buy buttons, this is disclosed on every page that contains those links and detailed on /affiliate-disclosure.